PetSmart Elevator Ads

PetSmart Elevator Ads

by | May 4, 2020

PETSMART ELEVATOR AD SERIES This PetSmart elevator ad series focuses on the before and after of the imagery. The closed doors feature dog toys and when they open, the public is greeted by overly-enthusiastic dogs. The bright color palette catches the viewer’s eye and...
Ad Studies

Ad Studies

by | May 3, 2020

AD STUDIES The goal of this project was to research and conceptualize different types of ads for various industries, including luxury automobiles, candy bars, and fast food. Through this research, three concepts were developed for each, and the final ads best showcase...
Pela Case Advertising Campaign

Pela Case Advertising Campaign

by | Dec 12, 2018

PELA CASE CAMPAIGN An advertising campaign designed to promote the Pela Case, a sustainable phone case. The campaign includes four marketing solutions: an infographic detailing how the product works, a webmail newsletter, a web banner ad, and a digital billboard. The...
Volkswagen Beetle Ad

Volkswagen Beetle Ad

by | Dec 12, 2018

VOLKSWAGEN BEETLE AD This magazine print advertisement plays upon hanging dice from the rear-view mirror of a VW Beetle. The juxtaposition of the classic aesthetic and the modern VW Beetle, paired with the phrases “Don’t forget these” and...