This multi-panel direct mail piece advertises products for the company Storybook Cosmetics. I designed the first panel to open up like a book to showcase the storybook-like quality of the company’s products, and the first product shown is highlighted by larger text and images to showcase it as a feature item. The inside panels showcase a variety of their products and includes descriptions and prices for each. The back panel includes the return address and postal indicia, indicating that this piece is ready to be sent out to consumers.