by Olivia MacDonald | Dec 12, 2018
PELA CASE CAMPAIGN An advertising campaign designed to promote the Pela Case, a sustainable phone case. The campaign includes four marketing solutions: an infographic detailing how the product works, a webmail newsletter, a web banner ad, and a digital billboard. The...
by Olivia MacDonald | Dec 12, 2018
VOLKSWAGEN BEETLE AD This magazine print advertisement plays upon hanging dice from the rear-view mirror of a VW Beetle. The juxtaposition of the classic aesthetic and the modern VW Beetle, paired with the phrases “Don’t forget these” and...
by Olivia MacDonald | Dec 12, 2018
SMITHSONIAN PHOTOGRAPHY AWARDS BOOKLETThis project focused on showcasing a specific museum or exhibit in printed publication form. I chose to feature the Smithsonian’s Photography Windland Smith Rice Awards. Each page of this booklet includes award-winning...
by Olivia MacDonald | Dec 11, 2018
ANIMAL FRIENDS CAPABILITIES BROCHURE This publication serves as a capabilities brochure for Animal Friends, a Pittsburgh-based animal shelter. The curvature seen throughout the 24 pages alludes to the non-profit’s logo, adding movement to the piece. Inviting...
by Olivia MacDonald | Dec 6, 2018
DRIZZLED CHOCOLATES WEBSITE Based on a logo design for Drizzled Chocolates, an original gourmet chocolate shop, this website to further shows how the brand can be utilized. This website was 100% hand-coded using HTML, CSS, and the coding program...
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