by Olivia MacDonald | May 3, 2020
UPBEATZ APP INTERFACE DESIGN UpBeatz Music is an original music streaming service concept. The logo’s gradient overlays form an arrow, and the typography ties in the small curvature seen in the arrow. The screen designs were rendered in Adobe Illustrator, then...
by Olivia MacDonald | May 3, 2020
LEGO ANNUAL REPORT Design, art direction, photography, and illustration. The cover of this 32-page annual report incorporates a Lego-shape die cut, showcasing custom photography of Lego bricks, includng sculptural numbers and charts. Details such as the small...
by Olivia MacDonald | May 3, 2020
PGH YOU MAGAZINE This collaborative project consisted of working with 17 other designers, photographers, and videographers to conceptualize and create a magazine called PGH You within a 10-week period. As Art Director of the team, I created the main design theme, made...
by Olivia MacDonald | May 3, 2020
AD STUDIES The goal of this project was to research and conceptualize different types of ads for various industries, including luxury automobiles, candy bars, and fast food. Through this research, three concepts were developed for each, and the final ads best showcase...
by Olivia MacDonald | Mar 19, 2019
QUILLING OCEAN This experimental typography illustration utilizes a paper-art technique called “quilling.” The flat background colors were first placed, then using individually-cut strips of paper, I created the main outlines, holding them in place with glue. More...
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